Deck O’ Gujarat – priyaljoshi.in

Concept Note

Promoting Gujarat tourism through the medium of illustrations in a game of cards. These serve as interactive and appealing means to spark interest in the land of Gujarat and can double as an affordable, easy to carry, unique souvenir.

‘Dekho Gujarat with Deck O’ Gujarat’

Problem Statement

Boosting tourism in Gujarat by sparking interest and helping people explore what the state has to offer.

Proposed Solution

A deck of illustrated cards featuring Gujarat’s culture and landmarks (with their respective names), sold near tourist spots to spark interest and promote state tourism.

Benefits

When people buy for others- Others will get to know more about Gujarat and may want to visit.

When people buy for themselves- Other people playing who have not visited Gujarat may get interested to visit or want to have a similar deck of their own.

Playing cards are popular in Indian families. Hence, will be useful and interactive.